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Why self-service is – well – self-serving!
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Self-service machines in shops on the high street have been condemned by nine out of ten shoppers.
Research shows 93 per cent of customers are frustrated by the self-service check-outs.
However, despite feeling irritated by the machines, shoppers are still open to the idea of using them rather than waiting in queues with 79 per cent of adults using them at least some of the time.
Women are the most likely to opt for self-service with 82 per cent using machines when available compared to 77 per cent of men, according to the research by cash management experts Glory Global Solutions.
Women are also more likely to be annoyed by the machines with 96 per cent admitting they frustrate them compared to 89 per cent of men.
Over-55s prefer a human interaction and are more likely to steer clear of the automated service with a third admitting they never use them.
Only one in ten young people revealed they avoid using the machines.
The survey shows more than a third of customers avoid self-service altogether because they prefer human interaction and customer service. A quarter of shoppers said they avoid self-service because it is too slow and 17 per cent are worried that the technology won’t work.
Self-service is avoided in a bank by a third of customers, who say they never use the machines and would be more inclined to use self-service if there was a member of staff to help with complex transactions.
Young shoppers are the exception with nearly half saying they rarely feel frustrated by the machines.
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