Roll up! Roll up! Say cheers to Whiskey Bob and old toker Carlos

The hedonistic 60s are making a hazy comeback thanks to the predilections of some of the era’s greatest artists.

We already know that Bob Dylan was the Mr Beaujolais Jangles of his generation and his mate Carlos Santana was one of the smoothest tokers in Vegas.

But some say that Bob gave up the booze in 1996 and that Carlos refused to take drugs on stage after he got stoned at Woodstock.

But things have changed!

A quarter of a century later, in his mid-70s the world’s greatest travelling troubadour bar none hit the rocks again … but this time with his own brand of whiskey.

Now he is known as a whiskey aficionado although his people insist it’s “not a vanity project but a passion project”.

Carlos Santana has jumped on the bandwagon too by doing a deal over his own cannabis brand.

Cheers to a whiff of success eh?

Carlos is actually joining Snoop Dogg, Willie Nelson and Wiz Khalifa in sparking up a renewed interest in ‘blowing your mind’ and ‘smoking your brain out’.

His Mirayo ‘weed’ is described as a premium product created in partnership with Santa Rosa, California-based Left Coast Ventures. The company also produces brands like Marley Natural and Grateful Dead drummer Mickey Hart’s Mind Your head. 

And Dylan’s not the only musician with a spirits brand either. Booze is a popular hobby for rappers like Jay-Z and Drake, rockers like Sammy Hagar and country singers including Toby Keith.

Bob’s Heaven’s Door international portfolio includes a Tennessee straight Bourbon (84 proof, 700ml), Double Barrel Whiskey (100 proof, 700ml) and Straight Rye Whiskey finished in cigar barrels from Vosges, France (86 proof, 700ml). Each bottle features his ironwork designs.

Dylan’s songs are not short of whiskey references either, ‘Daddy he made whiskey, my grandaddy he did too / We ain’t paid no whiskey tax since 1792’, He’s dressed up like a squire / Boot-legged whiskey in his hand’,  and ‘I’ve spent all my money / On whiskey and beer’.

Dylan’s move into whiskey is a savvy one though. Whiskey, brandy and cognac have experienced a boom recently.

Drinking was a trademark of Bob’s generation and Beaujolais was his drink of choice.

Guitar god Carlos Santana – in what could be seen as a bit of anti-advertising – says he cringes whenever he watches his debut performance at the legendary Woodstock festival in 1969 because he was so high after having a back-stage party with Grateful Dead frontman Jerry Garcia.

But his Mirayo by Santana is described as “a sun grown cannabis line that honours the spiritual and ancient Latin heritage of the plant.”

The name is a combination of “my” and “ray” in Spanish.

Santana says it reflects his own philosophy of “determination, discovery, and self-actualization”.

In my experience, it can enhance meditative reflection and creative expression,” he said. “It can dispel negative doubt to reveal the everlasting gift of our uniqueness. With Mirayo, I hope to help people use cannabis as a door to a more benevolent behaviour like kindness and compassion.”

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By Leigh Banks

I am a journalist, writer and broadcaster ... lately I've been concentrating on music, I spent many years as a music critic and a travel writer ... I gave up my last editorship a while ago and started concentrating on my blog. I was also asked to join AirTV International as a co host of a new show called Postcard ...

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